How Keywords Can Help To Attract Top Talent

What’s the first thing you do when you need something? In today’s digital world, you likely hop on your smartphone or laptop and search for the answer online. Every year people search for trillions of different things. The Internet is jam packed with the information that we want and need, it’s no wonder that it’s typically the first place we go for answers.

A hand holds a magnifying glass that highlights "keywords"

Whether you’re searching for ways to sell your old comic books, the best tropical beaches for a vacation, or where to find a job near you, the search results will typically come up based on the words or phrases that you search for. This is the very basic concept of SEO, or search engine optimization. As a recruiter, this concept is something that you need to add to your quiver of recruiting tools.

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The success of your business relies on hiring the right people. The vast majority of job seekers start their job search online by searching for keywords on company career sites, niche job boards, social media, or Google. Take a minute and put yourself in your dream employee’s shoes. Can you brainstorm the different words or phrases that they are searching for? These are the keywords you need to use in your job descriptions.

Keywords are the like a secret weapon for recruiters. When you find the right keywords and use them in your job descriptions, you’ll immediately have access to a higher quality job candidate who’s actively searching for your job opening. Now this sounds very simple, but it’s still quite challenging to match the keywords you think are important with the keywords that job seekers are searching for, but that’s part of the game.

To utilize the concept of SEO, make all of your job descriptions keyword rich. Brainstorm with your recruitment team on the keywords that you believe job seekers are searching for. Try to pinpoint 3 to 5 keywords that are important to the job. These could include job titles, location, certifications, skills, employer, perks, status, etc. Do your best to keep them simple, relevant, and intuitive. Use these keywords several times in your job descriptions before you post them online.

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Keywords will increase your ability to attract top talent and that will ultimately help you hire better people and create a successful company. Isn’t it amazing how one simple recruiting technique can be a total game changer for your business? Keywords really do work. Try it today and see for yourself.

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